Social Media Click-thru, Substance and Internet Marketing

Click-thru, Substance and Internet Marketing

So, let me ask (rhetorically), would you put the pictured cover on a book? ‘Sell … Like Wildfire,’ emblazoned (pardon me) over a book of matches? After several years of  devastating wildfires set by arsonists? And would you name your website startawildfire.com? Apparently, the desire for a cool, attention-grabbing, clever cover trumps … umm … …

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