A Space, a Space, My Kingdom for a … Wait a Minute.

Here we are.  Eleven days to go before formal launch of Fatal Score. The last week or so has been hectic, as you can infer from the lack of a post for a couple of weeks.

The professional reviews are in … some very nice ones.  Several days ago, I excerpted them to the few lines that go on the back cover of the print book and in the e-book’s introduction.  Was ready to upload to the cover designer in Nigeria (ain’t the internet wonderful?) and noticed that in my haste, I’d left out a single space in one of the reviews.

The conclusory line in the Kirkus review is:  “A rousing launch to a thriller series that has potential regardless of which character takes the spotlight.”

Great. Add it to the others. Hurry.

I typed: “Arousing launch to a thriller series that has potential regardless of which character takes the spotlight.”

Hmmm.  Fifty shades of techno-thriller?  Maybe I should have left the mistake.

Click-thru, Substance and Internet Marketing

So, let me ask (rhetorically), would you put the pictured cover on a book? ‘Sell … Like Wildfire,’ emblazoned (pardon me) over a book of matches? After several years of  devastating wildfires set by arsonists? And would you name your website startawildfire.com?

Apparently, the desire for a cool, attention-grabbing, clever cover trumps … umm … thought process.Wildfire

I am sure that I will be thrust into the black hole of crotchety old guys by Internet savvy folks and, in particular, Internet marketers. After all, the brave new world seems to be driven by click-thru activity rather than substance.

I got an e-mail advertising a ‘free download’ on book marketing.  That interests me, so I punched through to a page that wanted me to sign up for info on a self-publishing house. No free download. Intrigued, I e-mailed the publisher. Several days later, I got the appropriate web address and clicked on the ‘article.’ It turned out to be a book chapter. Presumably, I would read the chapter and buy the book.

So, the net result is a plus for the marketing database (several click-throughs).  They didn’t really lie. The only down side I see for the marketer is bitter experience tells me those hyper-energetic, hair-on-fire promotional efforts are usually a thin coat of paint covering lack of substance. Oh, and there is the fact that the slightly misleading but relatively harmless come-on is the only data I have to go on when and if I self-publish. That doesn’t convert to very many future click-throughs.